Robin Logo & Brand Development

The challenge

Robin Healthcare entered the market in 2017 after a successful seed fundraising round. Robin had its sights on being a true disruptor in the healthcare technology space, but it needed a brand that could tell its story and build a foundation of awareness and trust amongst its key audience. 

The process

Using design-thinking methodologies, I worked directly with the founders and key stakeholders to better articulate the product vision and codify it into a roadmap. With the learnings from this cross-departmental exercise, I developed market research, facilitated focus groups with preliminary users, and audited the competitive space to gain insights to position Robin uniquely.

The Solution

Robin differentiates from the competitors because it combines natural language processing from doctor-patient encounters and converts that information into the structured data that healthcare administration needs to function. The intersection of conversation and data flow became the unique space where we could forge the Robin brand. Leaning into the modernity of consumer electronic brands combined with SaaS-style design considerations, I was able to create a mark that genuinely resonates with doctors, develops trust with patients, and showcases the corporate name paired with a fresh identity.

The Results

The brand has been in the market for four years, with attitude and awareness amongst our core audience growing 20% year over year due to brand consistency within our marketing material and awareness campaigns to build trust with doctors and patients.