Experience

 

Executive Creative Director @ Impact Networking
Chicago, IL   2023 - Present

Overseeing management of Impact Marketing creative and strategy teams.

  • Directly managed hiring, resource planning, and professional development efforts for creative and strategy teams, improving the quality of the work.

  • Supporting new business efforts by identifying key opportunities, leading pitch processes, and developing work for new business.

  • Drove operational efficiency for creative and strategy teams through process improvements, including the rollout of a new brief structure and utilization of Smartsheet.

  • Led and executed successful creative organizational restructure of creative teams with zero attrition.

VP of Marketing @ Robin Healthcare
Berkeley, CA   2019 - 2023

Managing Robin's Marketing, Communications, and Creative teams to deliver revenue-driven growth.

  • Guiding high-performing B2B and B2B2C sales and marketing teams in the execution of demand generation, field marketing, customer marketing, sales enablement, operations, brand, content, and communications.

  • Generated an 85% increase in prospect growth over 2022, leading to a 20% growth in deals.

  • Drove efficiency in media and creative optimization that resulted in a 44% decline in marketing CAC.

  • Led market research and brand development to find the market fit necessary to go from a seed round start-up to a Series B raise of $50 million.

  • Transformed every business area by developing customer-centric strategies from onboarding to customer retention.

  • Built omnichannel marketing discipline from the ground up, including research, optimization, content, social, display, video, email, direct mail, print, and podcasts.

  • Planned and implemented a $1.5MM marketing budget and calendar while allocating resources to tactical needs required to deliver over $10MM ARR.

  • Built and directed a distributed marketing team of four while developing processes and cultivating a culture of creativity, innovation, and experimentation.

  • Improved systems and processes for more efficient marketing operations that scale in line with growth.

Creative Lead @ Hangar12
Chicago, IL   2018 - 2019

Led creative direction for three of Saputo’s portfolio products, specializing in the execution of integrated marketing, consumer promotions, social media, and digital advertising campaigns.

  • Converted client retail program goals into award-winning creative concepts for national promotional campaigns.

  • Accomplished 42.4% sales volume lift with the Incredible Family Snacking Campaign for Frigo Cheeseheads.

  • Incredible Family Snacking Campaign for Frigo Cheeseheads resulted in 467 Million impressions and 1.7 million sweepstakes game plays with 123,000 unique registrations.

  • Directed photographers, graphic designers, copywriters, and web designers for 15+ national campaigns across 3 brands.

  • Clients: Frigo, Frigo Cheeseheads, Treasure Island

Co-Founder and Executive Creative Director @ Dicot Design
Chicago, IL   2017 - 2019

Co-Founder and owner of a boutique creative agency that partnered with agencies, corporations, and start-ups to shape creative experiences that connect consumers with products and services across the social, digital, and retail environments.

Associate Creative Director @ Jacobs Agency
Chicago, IL   2017 - 2017

Creative director to four creative teams across seven CPG brands to deliver strategic creative for global brands.

  • Creative lead for new business pitches, including the NOW Foods 50TH Anniversary campaign resulting in new business for the agency.

  • Clients: Nathan’s Famous, Armour, Carando, Margherita, Healthy Ones, Patrick Cudahy, Now Foods

Associate Creative Director @ Juice Interactive
Chicago, IL   2015 - 2017

Supervised the concept development and execution of marketing, promotions, and digital strategy. Creative leader to a 4-member creative team delivering in a deadline-driven environment.

  • Creative lead on Behr’s #COLORAMEMORY campaign that saw over 300,000 page views during the 6-week promotional period.

  • Clients: MillerCoors, Mead Johnson Nutrition, Behr Paint, Allstate, Real Techniques, EcoTools, Insurance Information Institute

Art Director @ The Marketing Store
Chicago, IL   2013 - 2015

Executed award-winning integrated marketing campaigns for Fortune 500 companies.

  • Ideated and executed campaign theme for Monopoly at McDonald’s, the world’s largest promotion, with over 24 Million visitors and 120 Million codes entered.

  • Collaborated with copywriters, illustrators, photographers, and developers and third-party vendors.

  • Clients: McDonald’s, Discover Card, General Growth Properties, Venetian Las Vegas, Big Brothers Big Sisters

Education

Columbia College Chicago
Bachelor of Fine Arts
Advertising - Art Direction
Chicago IL  -  2007 - 2011

 

Awards

Reggie Award
2021 Great String Cheese Debate Campaign
National Consumer Brand Activation Award - 2nd place

Tempo Award
2013 McDonald’s Monopoly
Integrated Marketing Campaign - 1st place

2011 McDonald’s Monopoly
Loyalty/Frequency Marketing Campaign Creative - 1st place

Pro Award
2019 Incredible Family Snacking Campaign - 3rd place
2020 Frigo Fresh Family Favorites Campaign - 1st place

Interactive Marketing Award
2011 McDonald’s Monopoly - 1st place

American Advertising Federation
2011 National Student Competition
JCP - District 6 1st place