McDonald's Integrated Monopoly Campaign

The Challenge

McDonald’s needed a 2014 Monopoly integrated campaign as well as a way to introduce consumers to a new way of tracking their game pieces.

The Process

Ideated and executed a campaign theme for Monopoly at McDonald's, the world's largest promotion. I collaborated directly with McDonald's agency of record and communicated important creative and technology decisions to key clients, all while developing the on-brand look and feel for the promotion across packaging, web, and in-store materials.

The Solution

Our approach was to build an online tracker that would allow users to take product codes found on packaging and log them online to give them another chance to win in the online instant win game and log their property sets. The landing page was designed with mobile-first best practices since we knew our consumers would want a way to track on the go or in restaurants. The monopoly properties were designed with the game of monopoly in mind and an easy way to view them at a glance.

The Results

The campaign exceeded expectations, with over 24 Million visitors and 120 Million codes entered.