MEAD JOHNSON NUTRITION
Mead Johnson Nutrition has built trust with their customer base as being the leader in powdered infant formula solutions. So when they were looking to break into the ready-to-use bottle market they turned to us for content solutions that could speak to the benefits of their premium formulas in new ready-to-use bottles. In collaboration with our clients at Mead Johnson Nutrition, we landed on a strategy that would highlight convenience, flexibility, and on-the-go. These benefits are articulated in short video content that was used across retailer channels, social, and e-commerce platforms when the new liquids line was launched.