Mead Johnson Nutrition has built trust with their customer base as being the leader in powdered infant formula solutions. So when they were looking to break into the ready-to-use bottle market they turned to us for content solutions that could speak to the benefits of their premium formulas in new ready-to-use bottles. In collaboration with our clients at Mead Johnson Nutrition, we landed on a strategy that would highlight convenience, flexibility, and on-the-go. These benefits are articulated in short video content that was used across retailer channels, social, and e-commerce platforms when the new liquids line was launched.