Patrick Cudahy Packers Partnership
As the Official Bacon of the Green Bay Packers, Patrick Cudahy had an opportunity to bring bacon and football together leading up to and through the football season. With an engaging mobile tour that offered customers fan photo opportunities and chances to win swag. The excitement of the partnership was brought to local retailers around Wisconsin, with a text to win sweepstakes for Green Bay Packers tickets and more. The partnership also included full brand takeovers of the concession stand at Lambeau Field.